GT World is a German cosmetics and beauty products trading company for all skin tones and hair textures, especially afro beauty products. Having been on the market since 1985, we have become the leading European supplier of African American beauty products, with stores in Belgium, Paris and throughout Germany.

From make-up, to skin and hair care products, to wigs or extensions, whether real or synthetic hair... We have everything to do with beauty! So whatever you are looking for, you will find it at GT-World of Beauty. And what we are proud of is that, as a rule, orders placed through online shopping are delivered to our customers the next working day, starting from the day the order is placed.

If you own a salon, a store or if the products you want are for your personal use, we would be happy to help and offer you the products you want from our wide selection and our offers. Contact us at, we would be delighted to discuss this with you.

Our history

Since 1985, we have always believed in diversity and praising beauty, which is why - we - at GT provide you with all the coveted African American products, from hair care to skin care.

Our vision

A market abundant in ethno-cosmetic products, where ethnic beauty products are accessible to all.

Our mission

Do our part as an afro shop by providing you - our customers - with all the diverse beauty products desired for all hair and skin types.

Get to know our calendar!

1985 GT was founded

Based in Frankfurt am Main, our founder Girmai Teclai opened a cosmetics store under the name GT World of Beauty.

1986 The Import Way

GT-World started importing cosmetics from Europe and wholesale all kinds of European products.

1988 Expansion

GT-World of Beauty expands its commercial territory and obtains exclusive distribution rights for Germany and Europe from many overseas suppliers and big names!

Here are some of our main partners for our afro products: LUSTER, DAX, CARSON, SOFT SHEEN, PROLINE, JOHNSONS.

1989 Conversion to Ltd.

The increase in sales necessitated the conversion to a limited company, and it did!

1990 Refocus on imports and exports

We have shifted our business towards the import and export of exclusive international brands in the cosmetics sector, especially afro products.

1990 Shedding Light on Changes in Imports and Exports

We have focused our business on imports and exports of exclusive international brands in the cosmetics sector, especially afro products.

1990 The Berlin store

we establish our valuable Berlin branch

1993 The Nuremberg Store

You guessed it, it's the opening of the Nuremberg branch

1996 The Stuttgart store

Yet another branch opens: The store in Stuttgart.

2000 New headquarters on the way

We have started construction of the new company headquarters in Gelnhausen.

The new building is characterized by a large showroom and a generously sized warehouse.

2001 GT has a new home

In the spring of 2001, GT finally moved to its new premises, which enabled us to offer even better and faster service.

The 2002 hiring spree

GT World employs over 30 people at four sites.

2004 the big year!

Relaunch of the website and the Brussels branch.

The digital world kicked in, and we gladly adapted, online shopping at GT became available.

In November of the same year, we opened a new store in Brussels.

2008 Introduction to Profix Organics

Profix Organics, our new exclusive skincare range specially designed for people of color with dark skin, is launched on the market.

Profix Organics offers a wide selection of cosmetic products for personal hair care as well as the treatment of hairpieces and wigs. Each product in the Profix Organics collection is perfectly matched and complements each other perfectly.

Expansion of storage in 2009

The existing storage area is more than doubled!

2010 Another great year: Opening of the Antwerp branch and moving to March.

In September, GT Frankfurt moved to spacious halls at Central Station.

2011 The First Home Exhibition

Trade show: The first internal exhibition of cosmetics af