For strong, shiny, soft and bouncy curls and curls, regular care with this deeply effective, hydrating and strengthening treatment is essential. This rich conditioner is an extraordinary composition of coconut, sugar cane, green tea, apple and lemon extracts, shea butter, vitamin E and proven hair strengtheners. Benefits: Deeply hydrates the hair shaft Smoothes and aligns the hair cuticle Strengthens weak spots and repairs split ends Adds shine Enriched with purely botanical ingredients that stimulate the scalp and hair roots Helps promote healthy growth hair at the follicle level Improves manageability and overall health of hair Treat your hair every 2 to 3 weeks (or more often, depending on the condition of your hair and what you do with it). How to use: First cleanse your hair with one of As I Am's cleansers: Cleansing Pudding + or Coconut CoWash. Distribute Hydration Elation® throughout your hair for 15 to 30 minutes while wearing a plastic cap. Optional: Run the conditioner under a hot hooded dryer for an even more intensive treatment. Remove the cap, add a little water and gently detangle the hair. Rinse well.